RetailLoco – Utry.me

Reach new sales heights
Find your way into the European market with
your FMCG product and beverage companies

does everything for you with the product-launch cycle-system

is the biggest Marketing and Market Research Tool in Europe

UTRY.ME opens the door to the European single market for FMCG brands. We have developed an intelligent market research and sampling process that can be used to determine the market opportunities for foreign products on the European market. In addition to analyzing market entry opportunities, various multi-channel marketing activities – such as TV campaigns, social media, newsletters and more – draw attention to FMCG products.

Over 1,000,000 users are already registered on the UTRY.ME platform and are informed about the latest products. More than 500 brands have already collaborated with UTRY.ME and launched products on the market.

Getting a foothold in the European market is not easy without support. UTRY.ME takes over all the steps necessary to conquer the European market.

André Moll

CEO UTRY.ME GmbH
Contact partner Cooperation Marketing
& Market Research

Product Launch with

– 6 steps to successfully conquer European markets

1. Evaluation of the product

In the first step, we evaluate your product and check whether it can be launched on the European market. Foodstuff testing for FMCG products takes place here.

2. General conditions check

Once the first evaluation has been successfully completed, we then check all the trademark rights and other framework conditions that are relevant for launching your product on the market.

3. Sampling

With our effective sampling strategy, we check whether your product will be accepted by consumers in Germany and other European countries.

4. Market Research

Customers who have tested your product answer various market research surveys to generate information about the home use functionality, your optimal price and the potential repeat purchase rate.

5. Logistic Service

In order to sell your products online and/or stationary, we offer full service logistics. This service consists of several components such as sales via Amazon or delivery to food retailers. More information here.

6. Application folder

Finally, we will put together an application folder for you to gain a foothold in the European market, which contains all the results of the product launch cycle. With this information, the market entry will be successful.

Over 550 Partners trust

– tendency increasing daily

How

works

FMCG manufacturers provide UTRY.ME with a sample of their product. UTRY.ME takes care of the rest. The users learn about the product via multi-channel marketing. If you are actively interested in the product, put it in your shopping cart. They then give feedback on the product, which is evaluated and analyzed. The test results provide information about the target group, purchase probability and market opportunities. With this qualitatively and quantitatively valuable feedback, the product makes it into the food retail trade.

Get access to the largest domestic market

Working with Utry.me is very professional and uncomplicated. Detailed reports give us a continuous overview of implementation and target achievement.

With Utry.me we sampled a total of 234.000 Reese's Peanut Butter Cups on the European market and were able to massively increase the level of awareness of our brand, especially in Germany and Austria.

Voriger

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